Here’s Freddie Ljungberg. He’s a football star and he looks hot in this photo because he’s got a good (sweaty) body, a tattoo that hints at his wild side (hey, it’s a panther) and the obligatory manly man pose that shows off his biceps.

It’s also a great photo because he’s staring in your direction intently as if challenging you to take off those briefs. Which you’d feel tempted to because with all that sweat he’s drenched in, you’d imagine those shorts to be soaked and uncomfortable.

Yup, the ad sells underwear alright.

To girls mainly.

And then there’s Beckham.

.

.

.

“Gee I wonder where it is.”

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